Nr. 2 of 9 results

Idea Competition

Objective of approach: 

Integration of consumers into the innovation process to profit from external ideas and to adjust products and services to customers' needs and wishes through conducting a competition.

Consumers can be integrated in the idea process via an (online) competition. It is a very good tool in the early stage of the innovation process to generate variable ideas.

USP: 
  • Cost efficient
  • Time efficient
  • Integration of a huge number of people is possible
Resources: 
  • Competition Manager
  • Incentives (if needed)
  • Online tool (only for online competitions)
Success factors: 
  • Active competition manager
  • Interesting question / problem
  • Good incentives (if needed)
  • Interested participants
  • Clear communication about the process and the outcome
  • Professional appearance
Workflow: 
Published