Innovation Navigator(TM)

Customer Driven Approach to Innovation
Customer Driven Approach to Innovation
Objective of approach: 

This personalized approach (and corresponding suite of services by Primary Care Innovation Consulting) treats Innovation as a process, build on the basis of real, assessed and verified customer Need(s). The Needs consist of Jobs-To-Be-Done (JTBD) that customers already trying to resolve using competing approaches/technologies. Identifying, describing and qualifying these jobs is a critical step in the innovation process.

Even though the approach is very specific and customizable, the process is almost universal and could be used by:

  • University TLO
  • Start-Ups
  • Small & Medium Enterprises
  • Large Multinationals
  • Incubators & Accelerators
  • Venture Capital Groups
  • Individual Entrepreneurs

Seven Steps of The NavigatorTM:

  • All Aboard! Kick off & Situational Summary
  • Customer Discovery
  • Need(s) Formulation. Jobs To Be Done. Pains & Gains
  • Pivot – “New” Need(s) Based on Customers Feedback
  • QuickLook Assessment. Project Feasibility Analysis
  • Active Marketing. Presentation, Executive Summary. Scouting or Commercialization
  • Deal Facilitation. Up to a Term Sheet

Proprietory methodology.

  • Competing Against Luck: The Story of Innovation and Customer Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan. HarperBusiness, 2016
  • Jobs To Be Done. Stephen Wunker, Jessica Wattman, David Farber. AMACOM, 2017
  • Jobs to be Done: Theory to Practice, Anthony W. Ulwick. IDEA BITE PRESS; 2016
  • The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company, by Steve Blank and Bob Dorf. K & S Ranch; 1 edition (March 1, 2012)
  • The Wide Lens: A New Strategy for Innovation, by Ron Adner. Portfolio Hardcover (2012).
  • Lean Customer Development: Building Products Your Customers Will Buy, by Cindy Alvarez. O'Reilly Media; 1 edition (June 8, 2014)
Contact information: 

Primary Care Innovation Consutling

Dr. Eugene Buff, CLP, RTTP

+1 (617) 331-1982