Workshop 2. How to smoothen the journey for all stakeholders involved in creating university spin-offs 

Organizer(s): Laszlo Bax and Maarten Buysse (Bax & Company)

The focus of this hands-on workshop was “how to smoothen the journey towards creating a university spin-off”. By immersing the participants in the process of university spin-off creation and discussing stakeholder personas and user journeys, the pains and gains of all involved stakeholders was detected. Inspired by relevant megatrends in this field, an ideation session then focused on solutions for the detected pains and ideas to exploit the discovered gains.